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ECOM 251 Internet Marketing

In the past few years the Internet has gone through several phases, from obscurity through hype, all the way to being a simple fact of life today. Almost as soon as the Internet was privatized, marketers staked their turf and sought to use the medium to further the goals of their firms in various ways. Internet Marketing discusses many of those same nuts and bolts, but places them in the context of marketing strategy, consumer behaviour, advertising, and the other business topics that make marketing different than computer programming. 

Transfer Credits 
Please refer to the BC Transfer Guide. www.bctransferguide.ca
Prerequisites 

MARK 150 with ECOM 250 recommended