An introduction to marketing principles and management focusing on the problems of the marketing manager in the measurement of marketing opportunities and the allocation of marketing effort. Emphasis is on decision-making in a marketing context.
The course objectives are:
1. To provide a general, but sound, understanding of the principles of marketing, conventional marketing terms and definitions, and role of marketing manager.
2. To develop an understanding of the issues and decisions involved in the marketing function of an organization.
3. To help students develop the ability to define and analyze complex marketing problems and generate appropriate and implementable recommendations.
4. To expose first year diploma students to the case analysis method and the group problem solving method.
ENGL 050, 055 or ENGL 12, Math 11 or Applications of Math 12, Principles of Math 11 or MATH 0401/0402, or MATH 041
MARKETING: Ninth Canadian Edition by Crane, et al