This course provides an overview of the tourism industry and its role in the economy. The background, sustainability and growth of the industry, an understanding of the visitor, and the organizations and associations that shape the industry, will be introduced. Tourism is an “industry of industries,” with many organizations, types of businesses, and even non-traditional tourism businesses playing a role in a healthy tourism economy. This course will provide a sound understanding of these relationships. An overview, and basic working knowledge will be provided for each of the eight tourism sectors: transportation, accommodation, food and beverage, attractions, events and conferences, adventures and recreation, travel trade, and tourism services. The course also features an introduction to tourism marketing. Throughout the course particular attention will be given to the specific tourism economy of this region, maximizing the practical benefit to the participant.
Math 11 or MATH 0401/0402 and English 12 or ENGL 050 or ENGL 055 or CAT 3 assessment.