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The ITA Women in Trades Training Initiative marks milestone participant numbers on International Womens Day

(Industry Training Authority news release) RICHMOND, BC More women are discovering that a career in the skilled trades offers increased job satisfaction, independence, and higher pay. On International Womens Day, the Women in Trades Training (WITT) initiative, funded through the Canada-British Columbia Labour Market Agreement (LMA) and overseen by the Industry Training Authority (ITA), is launching an exciting media campaign to mark the milestone of 1,500 women participating in trades training programs across B.C. The multi-faceted campaign will launch on March 8, 2012 to help raise awareness around the benefits of programs offered through the ITA Women in Trades Training initiative and to help encourage employers to consider sponsoring a woman apprentice. Our campaign will highlight the inspiring story of Cathy Minty, a first year Plumber apprentice and mother of five. After completing her level 1 technical training through the Piping Industry Apprenticeship Board (PIAB), Cathy has started her first year of work-based training, embarking on a life-changing career in the skilled trades industry. Cathys story will be told through a variety of video and print materials. A news release describing this exciting milestone for the ITA Women in Trades Training initiative will be distributed province-wide on March 8th and can be accessed here. Finally, a series of print ads featuring women apprentices will be published in community newspapers across B.C., including The Terrace Standard, Prince George Free Press, Kamloops Daily News, Kelowna Capital News, Nanaimo Daily News and the Journal of Commerce. Advertisements will begin appearing March 7th and will run until the end of the month. We are very excited to share this announcement with you and encourage you to go to WITTapprentices.ca for more information about the campaign, and to review the complete library of background materials on apprenticeship and the ITA Women in Trades Training initiative. For more information, please dont hesitate to get in touch by calling 1-866-660-6011 or by emailing womenintrades@itabc.ca.

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